Price index

What do usage rights, whitelisting and Spark Ads cost?

Choose what the job covers and the calculator shows what others have actually charged and paid, from the same reviewed reports as the price index. Where there is not enough data, it says so instead of guessing.

Add-ons

The terms

  • Usage rights set where and for how long the brand may use the videos. Organic use on the brand's own channels is the usual starting point; paid ads and longer periods are add-ons.
  • Whitelisting means the brand runs ads from the creator's account, with the creator's name as the sender.
  • Spark Ads are TikTok's version: the brand promotes the creator's own post as an ad.
  • Raw footage is the unedited clips, which the brand can re-edit itself.

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