Material, not reach
You are buying films you own the right to use, not a creator's following. That is why follower count does not matter and the price follows the usage.
For brands
Buy UGC from creators who already know the job
Post a job for free and choose from the creators who apply, or describe what you need and we will suggest someone. You see every video before you pay.
Post a job Let us suggest creators
Free to post · You pay the creator directly · Usage rights are in the job
Delivery
You see the video before you pay
- Watermarked preview. The video arrives in lower quality with PREVIEW across the image. You can watch it but not use it.
- File facts before download. Format, resolution, aspect ratio and length are shown next to the video, with a warning if it does not fit Reels.
- Approve or ask for a change. The change is written in the application, and the creator uploads a new version there.
- Full quality after payment. Once the creator has confirmed payment, you download the original, without location data.
The rights are written down
Channels, placements, countries and duration are in the brief before anyone starts filming. That is the most common source of conflict in this industry.
The rules are in the brief
Who labels the ad and what may not be claimed is written down before anyone films. An unlabelled film in your channels is your responsibility, so it is spelled out.
Behind the creators
Training that ends in a job, not in a certificate
The programme ends with a real brief and a real delivery, assessed by our editors on faithfulness to the brief, craft, credibility and disclosure. Verification is therefore proof of work delivered, not of lessons completed.
How it works
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Post the job
Pay, number of videos, format and usage rights. The editors approve the brand before the job is published.
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Choose from the applications
Read the applications, chat with the creators and choose. You get a notice in your inbox for every new application.
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Review the preview
Approve the video or ask for a change, right in the application.
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Pay and download
You pay the creator as agreed in the job and download the video in full quality.
Rather have us do the shortlisting? Describe what you need and the editors will suggest creators and a price range.
Describe what you need
You do not need to know exactly what you want. Write what you sell and what you would like to show, and we will come back with a proposal and a price range.
We are building up the creator side right now and opening for orders as we go. If you send an enquiry, we will be in touch as soon as we have someone who fits, and your enquiry shapes which categories we prioritise.
What it costs
No setup fee and no lock-in. Posting jobs, receiving applications and getting the videos delivered costs nothing. The creator catalogue and the creator search through Claude are part of the brand membership.
The creator's fee
You agree it in the brief, a flat sum or a share of sales. It goes to the creator, not to us.
Our share
A share of the orders that carried a creator code. Zero orders in a month means zero to pay, and there is nothing to cancel.
Returns are deducted
We invoice only once the return window has closed, thirty days by default. An order that comes back drops out of the basis.
The basis is your own checkout. The order carries the creator's code, the amount arrives signed from your system, and you see the same figures we do in your own view. We never say a film generated a number, we show what actually carried the code.
This exists only for jobs that go through the platform: the tracking link, the automatic commission calculation, the reviews that build the creator's merit, and the editors who mediate if something goes wrong between you and the creator.
New
Write the brief with Claude
Connect us to Claude. Claude reads the advertising rules for your industry and writes the brief as a draft. You set the fee and publish it yourself.
Common questions
What does a UGC film cost?
It depends almost entirely on the usage rights, not on the film. The same thirty seconds can cost a few thousand kronor if it is to run organically in your own channels for three months, and several times more if it is to run as a paid ad for a year. Tell us how you plan to use the material and you will get a range straight away.
Who owns the material?
The creator owns what they made, and you buy a right to use it. What that right covers (channels, placements, countries and duration) is written out before the job starts. It is the most common source of disputes in the industry, and the easiest to avoid.
What does verified creator mean?
That they have delivered a film on a real brief, assessed by our editors on faithfulness to the brief, craft, credibility and delivery, and that they know how advertising must be labelled. It is no guarantee that you will love the result. It is a guarantee that you do not have to start from scratch, and that an unlabelled film does not land in your lap.
Do we have to label the material as advertising?
If you publish it in your own channels, you are the sender and the responsibility is yours. If the creator publishes it in their channel for payment, it must be labelled there. We write down who does what in the brief itself, so the question never turns into an argument after the fact.
How long does it take?
Allow a few days to set the brief and agree terms, and one to two weeks to delivery depending on scope. If you have a deadline, say so, and we will know straight away whether it can be met.
Can we work with the same creator again?
Yes, and it is usually cheaper. Someone who already knows your product and your tone of voice needs less of a brief and fewer revision rounds.
Would you rather post briefs yourself and take applications? Register the company and we will open a page of your own.