Guides

Learn UGC

Two ways to use this section: take the courses in order, or pick the guide that solves what you are stuck on. The courses are free and only need an account.

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Track 0

Dare

Standing in front of a camera is not a technical problem. This track builds the habit of recording, publishing and taking reactions without it costing you anything.

After the track: You record and publish without putting it off.

  1. In front of the camera

    Seven steps, from recording without watching the result to publishing something you do not fully control.

    7 lessons 55 min Free

    To the course

  2. Taking reactions

    Comments, silence and rejection. How to tell feedback about the work from judgements about you.

    3 lessons 24 min Free

    To the course

  3. Doing it again

    Micro habits, triggers and a pace you can hold for a year rather than a fortnight.

    3 lessons 24 min Free

    To the course

Track 1

The craft

Sound, light, script and editing. What separates material a brand can use from material they turn down.

After the track: You deliver material that holds up for publishing.

  1. Getting started with UGC

    What UGC actually is, what the client is buying, and the gear you already own.

    4 lessons 45 min Free

    To the course

  2. Sound and light

    The two things that decide whether the material is usable. Neither of them is the camera.

    3 lessons 28 min Free

    To the course

  3. Script and hook

    The opening that makes someone stay, and the structure almost every working UGC film shares.

    3 lessons 31 min Free

    To the course

  4. Editing and delivery

    Formats per platform, safe areas and delivering files a client can publish without asking twice.

    3 lessons 32 min Free

    To the course

  5. Commission and affiliate

    Pay that depends on results: what it is worth, how it is tracked, what you must disclose, and how to become a verified creator.

    5 lessons 55 min Free

    To the course

Track 2

Verification

The final assignment. A real brief, a real delivery, assessed by the editors. A pass makes you a verified creator: the check mark shows on your profile and every job is open to you.

After the track: You are a verified creator, and every job on the site is open to you.

The final assignment is assessed by the editors. Passing puts the check mark on your profile and opens every job, including those not marked Open to all.

How verification works

Standalone guides

Concrete methods, without having to take a whole course.

All guides →